End of the Roll is Canada's largest dedicated flooring retailer. End of the Roll was incorporated in 1990 and began offering franchise locations in 1994. The discount renovation market is relatively stable compared to the new home market due to the nature of the purchase and the amount of the average sale. Currently, End of the Roll collects franchise royalties from over 50 franchisees nationwide. End of the Roll targets "budget minded" customers who prefer to purchase in smaller quantities and coordinate private installation in order to save on the costs of using a full service retailer.
|Industry:||Consumer Discretionary: Discount Flooring|
|Capital Invested:||$7.20 million|
|Annualized Distribution to Alaris:||$1.23 million|
|Partner Since:||May 2005|